Alexa ranking is for the web, as the Nielsen ranking is for television, only on a larger scale. The people that have the Nielsen boxes hooked to their t.v.’s tell the media industry, which programs are watched the most. Nielsen analyzes  the data and gives the programs a ranking, based on their viewing habits.  The advertisers then know which shows they want to place their commercials on to get the most views. Alexa works in much the same way, but for websites.  Millions of people have downloaded the Alexa toolbar and have been giving Alexa the same kind of data.  Alexa collects data on traffic stats, queries, keywords and clickstreams for every site these people visit when using the toolbar and conducting a search. The advertisers place their ads based on this data. The lower the Alexa  number, the higher your Alexa rank. The highest rank is 1. Google has that honor. If you have a low Alexa rank, (a high Alexa number) you’ll get lower rated ads. Ads from companies you never heard of. Companies that pay less for your ad space.  These ads usually have a low click through rate.  Sometimes you’ll get denied completely for affiliate programs,  for having a low Alexa rank. A high Alexa rank, (a low Alexa number) indicates to web surfers, you have a good reputation and you’re trustworthy. A high Alexa rank gives people peace of mind, when they are dealing with a new website. They are more inclined to look around your site and see what you have to offer. A high Alexa rank will get search engines attention and allow you to increase your search engine ranking for your keywords much faster, then if you have a low Alexa rank. As you can see,  it is very important to know your Alexa Rank.

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It’s very important to use keywords in your titles and text, as well as meta tags to describe your articles and posts. When someone performs a search query, the search engines look for the information in your keyword, meta tag data. As I discussed in the video ‘Easy Keyword Research Tips’, you should always put your keywords in your titles and in your text, by doing that you will increase your Google rank faster than people that only put their keywords in the text. You should also use keywords for your website and your pages. Meta tags are similar to keywords and the search engines crawl your site looking them. Tags are an informal way to describe your content. You can interchange keywords and meta tags. Always take advantage of using this data. It will help your SEO. I use WordPress blogs and they make it easy to insert this data into your blog. Click on the ‘Plugins’ link in your dashboard then click ‘Add New’. There are two plugins I recommend. ‘All In one SEO’ is good for the beginner and HeadSpace is good for the more advanced bloggers. Both are very good. Once you decide which plugin you want, type it in the search box and click search. When you find it, click Install ,then activate it and fill in the keywords and tags that apply to your site. Check out my post ‘The Best Keyword Selection Tool’ if you need help finding the best keywords for your site.

I keep getting questions on keyword research. Like, What is the best keyword research tool? How do I research keywords? Well, I think Google Adwords Keyword Tool is the best keyword research tool. I use it to select keywords for my posts. I’ve tried other keyword research tools, but I keep coming back to Google.  Keyword research doesn’t have to be difficult or complicated. I’ve read many posts and articles on keyword research tools that are confusing. They make you think, you can’t research keywords unless you buy their keyword research tool. Google is free and better then any tool I paid for. My research method has two parts. First I type in the word I want to research into the Google Adwords Keyword Tool. I then select the keywords, using a specific criteria (I explain it in the video). Then I take the words I selected and use Google search to determine, which keywords I think I can rank for. I usually try to stay under 25,000 search results. I go over sometimes, if I have a really good keyword.

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